Colorism, prejudicial attitudes towards people with darker skin tones, like all -isms, creates a toxic environment for anyone who does not fall into the ideal category. When major media sources, like Bollywood in India, reinforce the oppressive attitude of discrimination based on skin color, it adds to the normalization of colorism and resulting social hierarchies and stigma. I argue that Bollywood’s desires for respectability among upper class Indian and diasporic audiences emboldens its attitudes about class, caste, and color, contributing significantly to the power and reach of colorism.